APPLE V GOOGLE | More Intelligent Life: "Google makes its money learning about you from your e-mail, your internet searches and your phone, and then selling that information to advertisers. Its founding mantra was “Don’t be evil”, something its staff still take seriously. But Schmidt seems to have a new standard: “Don’t be creepy”. He startled commentators in 2009 by saying, “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” Apparently trying to allay fears that Google has no boundaries, he tried again in late 2010. “Google policy is to get right up to the creepy line and not cross it,” he said, apparently unaware that this is about the creepiest thing the boss of an omnipresent technology company can say.
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